Developing our new brand has always been about more than just a logo change. It is about our people and the future. We want our branding to reflect our services and the communities that we work in.
We work with a diverse group of people with a variety of needs. Our new logo meets accessibility standards and can be seen clearly by people with visual impairments, dyslexia and other conditions.
We wanted to change the way that we talk to make sure that we are accessible to everyone. To help shape our new identity and language, we carried out workshops and ran surveys for tenants, hostel residents, colleagues and Board members.
Together we’ve created something bold, flexible and authentic to take us forward.
As we continue to build more homes, support more people and deliver modern, reliable services we want our identity to reflect our ambition. There is more information on our About Us page.
We are pleased to have worked with local organisations to help turn our vision into a reality: